Plan a Better U.S. Trade Show Program

International exhibiting in the U.S. is a chain of coordinated handoffs. The show manual, booth design, packed shipment, customs entry, venue services, staff plan, and outbound closeout all depend on one another. A late handoff can change the design, add a cost, delay customs clearance, or leave you without a

Updated September 7, 2026. Your first NACS Show booth has to help a convenience-store buyer see where your product fits, try it, and discuss how to buy or use it. That becomes difficult when the counter, samples, refrigerator, and sales team all compete for the same small space. This NACS

Your booth is booked, but the people your sales team wants to meet still need a reason to put you on their show schedule. An email that only announces your booth number leaves them to work out what they would gain from visiting. A pre-trade show email campaign gives selected

Most exhibit proposals look strongest before the contract is signed. The rendering is clean, the timeline is short and the phrase “full service” appears somewhere near the price. None of that tells you who catches a venue conflict, who owns the freight handoff or who answers when a graphic arrives

SEG and tension fabric displays can look similar in a rendering. Both use printed fabric. Both can pack smaller than many rigid graphics. The important difference is how the fabric attaches to the frame—and what that means when your team installs, lights, updates, ships and reuses the exhibit. If you