A touchscreen, game, sensor, or augmented-reality experience can attract people and still leave your sales team with weak leads. Before you add interactive technology to a trade show booth, decide what the visitor will do, what they will learn, and how the interaction helps the next human conversation. Technology is
The most expensive time to discover a missing connector, damaged graphic, or dead light is during the next move-in. If you own an exhibit and use it more than once, maintenance and storage are not quiet periods between shows. They are where you protect the next installation. This guide shows
Trade Show Exhibit Maintenance and Storage: Inspection, Repair, Packing, and Release Keep Reading »
The Orange County Convention Center is split between the West Building and the North/South Building. Treating “OCCC” as one point on a map can send staff, drivers, and local suppliers to the wrong side of a large campus. If you are exhibiting at OCCC for the first time, build the
Orange County Convention Center Exhibitor Guide: Start With the Building Keep Reading »
Most booth graphics are approved on a laptop by people who already know the company. The trade show visitor sees them while walking, from an angle, among competing signs, without the background knowledge that made the layout seem obvious in the review meeting. If you are approving booth graphics, judge
Trade Show Booth Graphics Guide: Design for a Person Who Is Still Walking Keep Reading »
“Las Vegas Convention Center” is not a precise onsite instruction. West, North, Central, and South Halls form a large campus, and a delivery door, service desk, hotel route, or meeting point that works for one hall may be inconvenient for another. If this is your first exhibit at LVCC, confirm
Las Vegas Convention Center Exhibitor Guide: Plan From Your Hall, Not the Venue Name Keep Reading »
